How it's made

Detailing Business

Figuronix Detailing reached out to us right when they launched. As newcomers in the market, they knew they needed cinematic content that would make them stand out from the competition. Our director’s first question was—what movies do you like? We added this to their questionnaire and discovered they were fans of classic Hollywood: Kubrick, Zemeckis, Spielberg. We then analyzed the color palettes, refined the color grading, created a custom LUT, and applied it directly in-camera. This approach gave all their videos a cohesive style, evoking the timeless epics of our childhood.

Client

Figuronix Detailing

Location

Los Angeles

category

Content

director

Novskii

director of photography

Phil Konst

meshaswims beachwear

We pulled a few beautiful shots from the previous video and added the text, "Your detailing is so cinematic, you must have tons of followers!" Then, we layered a voiceover saying, "Reduce your expectations to zero" and showed a simple screenshot of our 20 followers. That video blew up with around 150K views, and about half of the leads clicked through to the account, each watching the main video (our lead magnet) at least once, taking it from 81 views to 70K views. Within a few weeks, the account grew from 20 to 1,500 followers. A lot of people started copying main video, using our sound, without even realizing that the video itself wasn’t the real catalyst.

https://cdn.prod.website-files.com/66b6fadc8b19345bbd0b20cb%2F66da0083ba94a529e414425e_How%20to-transcode.mp4

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