How it's made

fitness brands

The "Transformation" app is designed to motivate Ukrainians to get active and prioritize fitness. To reach people from all walks of life, we focused on a few key questions while creating the content: What kind of content resonates with the premium audience: business leaders, politicians, and financiers? What catches the eye of a busy mom? What type of video inspires someone who spends hours behind the wheel? Explore our case studies with detailed insights and tips in this article. As always, our previews are interactive—just push to start.

Client

Roman Smidyuk

Location

Los Angeles

category

Content

director

Novskii

director of photography

Phil Konst

meshaswims beachwear

The second focus is their wives. Sophisticated women have a sharp eye for luxury, making it a perfect hook. While most people might overlook a scarf casually draped over a chair, a true socialite will instantly think, "Oh, I have that same Hermes, but in orange!" And just like that, she becomes a loyal follower, keeping your content on her radar, just in case. Want more insider tips? Sure, here’s one: make the stylist dress the main character in a tracksuit that matches the brand’s signature colors—eye-catching but still in harmony with the interior. And don’t forget the fluffy pet! One cute ear scratch and this could easily gain a million views.

Let’s picture another scene: a housewife gets a message from her husband, "I’ll be home in an hour, we’re going to the movies tonight!" She replies with a "❤️" and goes back to scrolling through Instagram. Suddenly, she comes across your split workout video, where a couple is running together despite the bad weather outside. From the first few seconds, it’s clear this is part of their regular routine—their movements are precise and perfectly in sync. Now that’s what you call a team! I should send this to Emily; she’s been wanting to spend more time with her new boyfriend.

https://cdn.prod.website-files.com/66b6fadc8b19345bbd0b20cb%2F66db65e54681c32c4df81938_Schoolbus_SQUARE-transcode.mp4

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