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StartUps
In 2 minutes, an invoice from the manager
runngun.media helps StartUps create viral video content for social media, advertising, product launches, and brand growth
Aesthetics alone are great, but they won’t attract an audience without a solid marketing strategy. About two weeks into managing the account, we posted this video. However, there was zero engagement. It only got the usual 15 likes from the owner’s relatives, his two accounts, and a couple of shares with friends. The account had just 20 followers at that point, so it was before we decided to turn that into an advantage. We set up one of our secret, go-to funnels.
We pulled a few beautiful shots from the previous video and added the text, "Your detailing is so cinematic, you must have tons of followers!" Then, we layered a voiceover saying, "Reduce your expectations to zero" and showed a simple screenshot of our 20 followers. That video blew up with around 150K views, and about half of the leads clicked through to the account, each watching the main video (our lead magnet) at least once, taking it from 81 views to 70K views. Within a few weeks, the account grew from 20 to 1,500 followers. A lot of people started copying main video, using our sound, without even realizing that the video itself wasn’t the real catalyst.
Another great trick for holding attention is creating a loop or seamlessly connecting the end of the video to the beginning. Viewers often don’t realize the video has restarted, and during that time, the algorithm rewards you with +150% watch time. Just make sure the audio transition is smooth, so there’s no sudden cut in the music—this almost guarantees a second watch.
Why should a business account attract the attention of competitors? They’re one of the most engaged audiences you can easily reel in. Highlight a shared pain point, use a loop to increase impact, and follow up with a quick funnel. Before you know it, your competitors are watching you closely. The algorithm will recognize your content as interesting to that audience and start showing it to their followers. And who are they? Exactly, their customers!
Everyone loves our tutorials! First of all, they’re super engaging! Second, people save them and share with friends in related contexts, which turns into organic targeting. And third, they’re valuable to all kinds of viewers, from clients to competitors, who end up sending their followers your way. As long as they haven't caught on, you’re sitting pretty!
But the all content for a clothing brand doesn’t have to be fancy with pricey models or exotic locations. The real key is consistency! But make sure you stick to your brand guidelines to keep your identity strong. For Fleet Ground, it’s all about that grunge, carefree feel—where anyone passing by can grab what catches their eye.
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