How it's made

Street Brands

Streetwear brands that come out of Los Angeles often hold more cult status than big-name labels. Many of them stay etched in the minds of generations for decades. Getting a Louis Vuitton tattoo might be cringe, but a RipNDip cat? Your crew will totally dig it.

Client

StDes, Shooters, Gorilla energy, Lime, Good

Location

Los Angeles

category

Content

director

Dmitry Lysan

director of photography

Phil Konst

meshaswims beachwear

Gorilla is an energy drink brand that sponsors initiatives in music, street culture, combat sports, and esports. Gorilla Energy backs various fighting events, including Khabib Nurmagomedov's EAGLE FC, Kazakh promotions like NAIZA and Octagon, among others. Powerful kicks and submissions brought to you by Gorilla! The client wanted a global look, especially since the brand is distributed across Europe. So, we took a couple of tough guys, hit up a regular skate park, and in true run-and-gun style—or as we like to call it, Guerilla style—captured the raw vibe of the neighborhood.

St Ides is a well-known cannabis brand with roots tracing back to the golden era of hip-hop in the late '80s and '90s. Originally famous for its popular malt liquor—remember that big bottle Loc Dog had in "Don't Be a Menace to South Central While Drinking Your Juice in the Hood"? That was a parody as "STDIES", cleverly integrated as product placement. St Ides has countless collaborations with artists like Snoop Doggy Dogg, Eminem, Macklemore, Warren G, Nate Dogg, Ice Cube, and Wu-Tang Clan. These old-school legends have referenced St Ides products in their lyrics and even in song titles. Today, St Ides blending respect for its street heritage with a modern focus on quality and authenticity, it’s more than just a product—it’s a true cultural icon.

St Ides is a well-known cannabis brand with roots tracing back to the golden era of hip-hop in the late '80s and '90s. Originally famous for its popular malt liquor—remember that big bottle Loc Dog had in "Don't Be a Menace to South Central While Drinking Your Juice in the Hood"? That was a parody as "STDIES", cleverly integrated as product placement. St Ides has countless collaborations with artists like Snoop Doggy Dogg, Eminem, Macklemore, Warren G, Nate Dogg, Ice Cube, and Wu-Tang Clan. These old-school legends have referenced St Ides products in their lyrics and even in song titles. Today, St Ides blending respect for its street heritage with a modern focus on quality and authenticity, it’s more than just a product—it’s a true cultural icon.

STides

St Ides is a well-known cannabis brand with roots tracing back to the golden era of hip-hop in the late '80s and '90s. Originally famous for its popular malt liquor—remember that big bottle Loc Dog had in "Don't Be a Menace to South Central While Drinking Your Juice in the Hood"? That was a parody as "STDIES", cleverly integrated as product placement. St Ides has countless collaborations with artists like Snoop Doggy Dogg, Eminem, Macklemore, Warren G, Nate Dogg, Ice Cube, and Wu-Tang Clan. These old-school legends have referenced St Ides products in their lyrics and even in song titles. Today, St Ides blending respect for its street heritage with a modern focus on quality and authenticity, it’s more than just a product—it’s a true cultural icon.

Fleet ground

But the all content for a clothing brand doesn’t have to be fancy with pricey models or exotic locations. The real key is consistency! But make sure you stick to your brand guidelines to keep your identity strong. For Fleet Ground, it’s all about that grunge, carefree feel—where anyone passing by can grab what catches their eye.

Gorilla Energy

Gorilla is an energy drink brand that sponsors initiatives in music, street culture, combat sports, and esports. Gorilla Energy backs various fighting events, including Khabib Nurmagomedov's EAGLE FC, Kazakh promotions like NAIZA and Octagon, among others. Powerful kicks and submissions brought to you by Gorilla! The client wanted a global look, especially since the brand is distributed across Europe. So, we took a couple of tough guys, hit up a regular skate park, and in true run-and-gun style—or as we like to call it, Guerilla style—captured the raw vibe of the neighborhood.

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